Begin your

journey to
success now.

Begin your

journey to
success now.

The Graphic Design & Management curriculum at IADM carries you on a journey through art and design courses

That build your skills as a designer in graphics as well as it wraps up with a close look at the

business of being a designer and management of projects and resources. It also focuses on ideas

generation skills, typography, layout and design, color psychology, computer graphics,

advanced advertising, packaging design, promotional design and commercial illustrations. Thus

completion of this course not only enable learner to achieve knowledge of graphics only but

also EDEXCEL in bringing business and management side up to the mark.


Programme Duration

Total duration: 4 years

Total semesters: 8 (6 months per semester)


Credit hour detail

Total credits: 240

Mandatory: 80 credits

Optional: 160 credits


Total credits: 120 credits

Units for Bachelors in Graphic, Media Design& Management

  • Basic Design
  • Color Theory
  • CAD
  • Drawing Techniques
  • Typographic Ideas
  • Communication with Images in Art and Design
  • Visual Communication in Art&Design
  • Graphic design
  • 2D, 3D and Time-based Digital Applications
  • Art, Design& Media Practice within the digital environment
  • Contextual &Cultural Referencing in Art&Design
  • Management of the design& Production Process
  • Interactive Media Web Authoring
  • Cultural Interpretation in Graphic Design
  • Project Design, Implementation &Evaluation(Mini Thesis)
  • packaging in Graphic Design
  • Advertising Photography
  • Professional Practice
  • Development & techniques of Film and video Editing
  • Products, Marketing and Advertising Media
  • Camera and lighting techniques for Moving Image production
  • Graphic Arts/Printing techniques
  • Moving image documentary producti Illustration
  • Digital Design
  • Managing creative business
  • Photography for Designers or Digital Photography
  • Dissertation
  • Portfolio development
  • Internship

Programmes on Offer

4 years
1 year

School of Art and Design facilities


Drawing studio:

In our drawing studios our teaching artists will challenge and inspire you to inspire the world in a whole new way.

Pattern Drafting & Stitching studio:

Our well-equipped and fun studio where students connect with their creativity, learn and leave with a renewed sense of empowerment and inspiration.

Fine Art studio:

Our Art studios allow you to create visual artwork through painting, drawing, ceramics, sculpture, photography, printing and fiber glass.

Painting studio:

Express yourself through different mediums in our painting studios and revive the legacy of the past artists.