Course Objective:
This course aims to equip students with the essential skills and knowledge in digital marketing, focusing on key areas such as Search Engine Optimization (SEO), social media platform marketing, content creation, and data analytics. By the end of the course, students will be able to develop and implement effective digital marketing strategies, optimize website visibility on search engines, engage target audiences through social media, and analyze the performance of digital marketing campaigns to drive business growth.
Eligibility:
Matriculation (10th Grade)
Total Duration:
8 Weeks
Course Content:
Introduction to Digital Marketing:
- Overview of Digital Marketing
- Understanding the digital landscape
- Importance of digital marketing in today’s business world
- Key Concepts and Terminology
- Basic digital marketing terms and concepts
- Overview of different digital marketing channels
Website Basics and Content Marketing
- Introduction to Website Structure
- Understanding website components (domain, hosting, CMS)
- Basics of website design and user experience
- Content Marketing
- Importance of content in digital marketing
- Creating and optimizing content for target audiences
Search Engine Optimization (SEO) Fundamentals
- Introduction to SEO
- Understanding how search engines work
- Importance of SEO in digital marketing
- On-Page SEO Techniques
- Keyword research and optimization
- Meta tags, headers, and content optimization
Advanced SEO and Technical SEO
- Off-Page SEO Techniques
- Link building strategies
- Social Signals and SEO
- Technical SEO
- Understanding website speed, mobile-friendliness, and site structure
- Introduction to SEO tools and analytics
Social Media Marketing
- Introduction to Social Media Platforms
- Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Importance of social media in digital marketing
- Creating a Social Media Strategy
- Audience analysis and content planning
- Posting schedules and engagement techniques
Paid Advertising and Email Marketing
- Introduction to Paid Advertising
- Understanding Pay-Per-Click (PPC) and social media ads
- Basics of creating and managing ad campaigns
- Email Marketing
- Building and managing an email list
- Creating effective email campaigns
Analytics and Performance Measurement
- Introduction to Digital Marketing Analytics
- Importance of tracking and measuring performance
- Overview of Google Analytics and social media insights
- Analyzing Campaign Performance
- Understanding key metrics and KPIs
- Adjusting strategies based on data insights
Developing a Digital Marketing Strategy
- Creating a Comprehensive Digital Marketing Plan
- Integrating SEO, social media, and content marketing
- Budgeting and resource allocation
- Assessment
- Students will develop and present a digital marketing strategy for a real or simulated business showcasing their learning skills.
